Sustainability is not a new concept, it has been around for many years, but very few places in the world have become synonymous with the concept, and then, only on small scale at “settlement” level. No one has comprehensively achieved this at a regional level. It is a holistic integrative philosophy that:
- takes into account the complex activities of the human experience;
- will create benefits for the local area including business and, most importantly;
- does the morally right thing to preserve the resources, ensuring that future generations can benefit from our activities rather than live with the consequences of our overconsumption.
It can be visualised by using the “four pillars of the sustainability model.” ROSE will always refer to the four pillars. Some refer to three, combining social (community) and culture.
Sustainable Development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. We use the strapline “ROSE – enough for all forever.”
Enough, For all, Forever is a phase in use in the wider sustainability community and was not invented by the ROSE project.
Click on a pillar for more information
Sustainable Development recognises that the human race will continue to be an industrialised society, we will want cars, IPADS, and fly to exotic holidays. Businesses need to be successful and people want to earn a reasonable wage.What do we want to achieve?
A successful, varied and thriving economy - supported by skilled personnel and using a likeminded supply chain and aligned services. Without a successful economy, funding will not be available to address climate change.What does today look like?
We already are doing a lot in this area with a sustainable economy focused on nuclear with an associated vibrant supply chain and successful alternate businesses thriving, but we do have a skills shortage.What could the future look like?
A sustainable but far more mixed economy utilising the natural benefits of the area, skills and the supply chain derived from the nuclear industry. Oil and gas support for decommissioning, nuclear services companies, growing tidal energy devices, offshore wind, vertical launch space site, growing tourism properly integrated into the area infrastructure, business services, energy storage companies. A supply of skills generated in the local area and aligned to industry and organisation requirements and taking advantage of the new opportunities presented by a carbon neutral economy.
Arguably the best known pillar, possibly because it was the first to be universally recognised during the environmental movement of the 1960s, where manmade disasters became visible to the world through mass media and organisations such as Greenpeace became household names.What do we want to achieve?
Protecting our planet – looking after our natural environment and the resources we need, allowing the ecology to thrive so we can all benefit in the future.What does today look like?
We already are doing a lot in this area such as low carbon energy production and support businesses (nuclear, onshore and offshore wind, tidal). Many organisations implementing good practices in waste recycling et al, but a long way from a carbon neutral region.What could the future look like?
Low carbon energy production and support businesses such as nuclear support, Pentland Firth tidal energy, Beatrice Offshore wind farm and others, AMTE and Denchi energy storage, hydrogen production, business services, green tourism. The proposed satellite launch site, a necessity in the battle against climate change is carbon neutral and uses bio fuel. Carbon neutral transportation, waste prevention, reuse, recycle, disposal.
Sustainable Development recognises that the human race has social interactions and needs as individuals and as groups.What do we want to achieve?
Looking after the needs of the community – equity, liveability, health, education, community development, human and worker rights, justice.What does today look like?
Dependency on one large industry for good, high value direct, indirect and induced employment. Good quality of life in general compared to the majority of areas in the rest of the country and low crime rates. Education, health and social care is good but have difficulties. Unemployment is high, including those on benefits. Reasonable community spaces and sports facilities. Worsening transportation networks heavily dependent on motor vehicles.What could the future look like?
Good high value employment prospects for all with lower unemployment, health, social care provision and education recognised as good and a thriving local college. Good community spaces and sports facilities. Good low carbon transportation systems adapted to our remote and rural needs.
Sustainable development recognises that the human race has deeply embedded traditions, beliefs and a heritage.What do we want to achieve?
Looking after the beliefs, practices and heritage of the area that will therefore assist in arriving at a sustainable future.What does today look like?
Area has a strong sense of cultural identity, but dependent on businesses such as Dounreay. Without the reality of commercial activity, this would inevitably erode, as would the continuance of activities such as crofting. Area is rich in archaeological history, which is under exploited.What could the future look like?
Continuance of a regional strong sense of cultural identity with traditional industries such as fishing, crofting, whisky and Caithness stone production. Promotion and development of the region’s archaeological assets to rival Orkney’s reputation, with the consequential boost to “green” tourism and securing the area with a reputation for academic study. A destination in itself rather than a stopover.
Incorporating a sustainable approach using the four pillars into business and organisational strategy, policies and procedures that will provide significant direct, and, indirect benefits. It is a practical way of implementing measures (change) to address climate change, balancing those issues that affect our rational reasoning of doing the right thing such as protecting the environment, promoting a healthy dynamic economy, our social structure and our cultural background.
Balancing the four pillars will highlight ways of mitigating negative impacts of change, whilst introducing practical positive notions that can be implemented to achieve sustainability.
So, being sustainable is a lot more than simply considering environmental aspects.
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