Sustainability is not a new concept, it has been around for many years, but very few places in the world have become synonymous with the concept, and then, only on small scale at “settlement” level. No one has comprehensively achieved this at a regional level. It is a holistic integrative philosophy that:

  • takes into account the complex activities of the human experience;
  • will create benefits for the local area including business and, most importantly;
  • does the morally right thing to preserve the resources, ensuring that future generations can benefit from our activities rather than live with the consequences of our overconsumption.

It can be visualised by using the “four pillars of the sustainability model.” ROSE will always refer to the four pillars. Some refer to three, combining social (community) and culture.

Sustainable Development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. We use the strapline “ROSE – enough for all forever.”

Enough, For all, Forever is a phase in use in the wider sustainability community and was not invented by the ROSE project.

Click on a pillar for more information


Incorporating a sustainable approach using the four pillars into business and organisational strategy, policies and procedures that will provide significant direct, and, indirect benefits. It is a practical way of implementing measures (change) to address climate change, balancing those issues that affect our rational reasoning of doing the right thing such as protecting the environment, promoting a healthy dynamic economy, our social structure and our cultural background.

Balancing the four pillars will highlight ways of mitigating negative impacts of change, whilst introducing practical positive notions that can be implemented to achieve sustainability.

So, being sustainable is a lot more than simply considering environmental aspects.

If you would like to know more and share your experiences, please get in touch by clicking here and sign up to our regular newsletters. 

ROSE Sustainability Ltd aims to promote the shift of Caithness and North Sutherland’s economy to one where sustainability is prioritised.

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